OVERVIEW
The seven industries that were covered in the study included counterfeit life science products, auto parts, counterfeit food, tobacco, software and alcohol, and fake electronics.
Why Pagemark?
- Counterfeiting major brand products continues to grow, with high value products in life sciences, electronics, and sofware being targeted
- The smuggling and sales of counterfeit goods in 7 major industries in India leads to a tax loss of $4.5 Billion USD (261 Billion Indian Rupees) to the government, according to a study by FICCI Cascade (Committee Against Smuggling and Counterfeiting Activities Destroying the Economy)
- According to the Imaging Supplies Coalition, manufactures and businesses involved in copiers and other imaging materials lose over $3 Billion USD a year around the world to counterfeit equipment
- An estimated $1.5 Billion USD (6 Billion Saudi Riyal) in counterfeit electronics are sold in Saudi Arabia each year, according to the Jeddah Chamber of Commerce and Industry
Benefits:
- Pagemark can provide a comprehensive brand protection strategy to manage products thru their life cycle utilizing over 20 security solutions
- Supplement existing Quick Response or Data Matrix 2D barcodes with Pelta codes to provide authentication utilizing the covert 2nd layer
- Include Pelta codes into any production workflow without the need for additional printing or validation equipment
- Using Pelta technology and Pagemark Track and Trace, track products all the way thru the supply chain to the end customer